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Tacos Tuesday Hamish Conway
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TACOS Tuesday Podcast - Amazon Ads Tactics

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Join Sebastian Hargreaves and Hamish Conway from Sell Global, an Amazon Specialist Marketing Agency in Australia, as they share the most up-to-date Amazon Ads insights and tactics to help you profitably grow on Amazon in Australia and the USA. As an Amazon Ads Advanced partner and Australia’s number one ads management agency, you’ll get a new perspective on what is working now, what isn’t, and where Amazon Ads is heading next.

 

Episode 7 - How Great Creatives on Amazon Improve Your Ads Performance

In this episode of TACOS Tuesday, Hamish Conway, Sebastian Hargreaves, and special guest Kirsten Bryce, Sell Global’s Creative Director, explore how to enhance your Amazon design creatives to maximise your Amazon Ads effectiveness. Kirsten shares her expertise on how she thinks about the shopper journey and their mindset, to then craft the ideal image stack, A+ and Storefront.
In a competitive environment, you have to firstly stand-out from the crowd, and then when you have the shoppers attention, you’ve got to keep it and drive it towards the buy now button. All this leads to higher on page conversion rates, that can be amplified with Amazon Ads.

Get Access to The Best Free Amazon Creative Content Training and Tools Here

Ep.6 - 5 Amazon PPC Fundamentals Explained, What are They and How to Get them Right

In episode 6 of TACOS Tuesday, Hamish Conway and Sebastian Hargraves dive into the five core fundamentals of Amazon PPC that every seller should know. They cover the essential role of keyword research, explaining how aligning your ads with customer search intent can drive results. Sebastian stresses the importance of selecting relevant keywords and shares how the right tools can simplify this process. They also explore reverse ASIN research, how to analyse competitors, and the power of Amazon’s first-party data. Whether you’re new to PPC or a seasoned pro, this episode offers actionable insights to elevate your ad strategy and boost sales on Amazon.

Ep 5. TACOS Tuesday - How to Use Amazon Ads for a Product Launch

In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves from Sell Global explore the most effective Amazon ad strategies for launching a new product. Whether you’re selling in Australia, the USA, or Europe, learn the four-stage framework that can help you achieve visibility, build organic ranking, and move from launch to profitability. Discover how to set the right expectations, make the most of your advertising budget, and avoid common pitfalls that can derail your product launch on Amazon.
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Ep 4. TACOS Tuesday - 9 Common Questions Brands Ask About Amazon Ads

In Episode 4 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves dive into some of the most common questions about advertising on Amazon. They discuss why advertising is essential for business growth, how much to spend, and what metrics like ROAS and TACOS really mean. The episode also covers strategies for balancing branded and unbranded search terms to maximize market share, and compares Amazon ads to Google and Meta, highlighting the unique advantages of advertising on Amazon’s platform. Whether you’re new to Amazon ads or looking to refine your approach, this episode offers valuable insights.

Ep 3. TACOS Tuesday - What Does A Full Marketing Funnel Look Like

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into Amazon advertising strategies, breaking down the key components of the Amazon marketing funnel. They discuss four essential ad types—sponsored products, sponsored brands, sponsored display, and DSP—and explain how to effectively use each at different stages of the funnel, from awareness to loyalty. Tune in to learn how to optimize your ad spend, generate millions in sales, and stay ahead in the ever-evolving world of Amazon advertising.
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Ep 2. TACOS Tuesday - 9 Easy Mistakes Smart Brands Make with Amazon Ads

From Auditing hundreds of Amazon Ads accounts, we’ve seen the most common mistakes brands are making with Amazon Ads.

Some of these mistakes may be obvious, but others are less obvious. Either way, it’s costing brands in both lost sales and also in wasted ad spend. In this podcast, Sebastian and Hamish share the 9 most common Amazon Ads mistakes brands make and how you can avoid them. Enjoy the show and as always, follow, review, and share. Thank you.

Ep 1. TACOS Tuesday - Amazon Ads Tactics - The Number Metric for Success with Amazon Ads

In this first episode of TACOS Tuesday, presented by Hamish Conway and Sebastian Hargreaves from Sell Global, you’ll learn the most important metric for scaling your sales on Amazon. Most companies get this wrong and focus on other metrics that stifle their growth, usually unintentionally. Sell Global is an Amazon Ads Advanced Partner that generates millions in monthly ad sales. Enjoy 🙂