Your Sell Global Team

We Care And We Really Know Our Craft


What you’ll notice the most when you engage with the Sell Global team, is that we really care about your success. We seek to understand your goals, your products, your brand story, and your ways of working. This means we can help you make the best decisions for your Amazon Channel. We are on your side, and we work with you as a partner in your success with Amazon in Australia or worldwide.

Unlike other agencies, the majority of our team has extensive Amazon experience managing their own brands. This means they understand what it takes to effectively manage the complexities of Amazon and deliver profitable sales growth.   

Brand owners and distributors of major brands in Australia really value having experienced and skilled professionals that they can meet in person to work together in a collaborative partnership to achieve the desired results.  

Working with Sell Global, you can expect:

  • Committed service that removes the daily hassle and frustration in dealing with Amazon
  • Absolute focus on doing what’s required to deliver measurable results for your business
  • Straight speaking and challenging the status quo
  • Solutions that are designed to be value focused and deliver what’s needed – nothing more, nothing less

We care, and we really know our craft. That is, helping you sell more products on Amazon.

Hamish Conway

Co-Founder and Director

In 2016 on the back of his fast 7 figure success selling on Amazon in the USA, UK and Europe, Hamish co-founded Sell Global.

Hamish saw the massive opportunity for brands to sell on Amazon to expand their reach and amplify their brands. This proved true with numerous examples of brands who have kick started 7 and 8 figure sales channels in the USA and Europe.

From his perspective gained in working closely with over 300 businesses to help them market and sell their products, he is perfectly set to help brands enhance their Amazon experience, or even to make the leap to get started.

Hamish is most proud of building a highly skilled and experienced team who really care about the Sell Global clients.


Annika Jeppson

Head of Client Delivery

Annika is a designer, ecommerce seller and private label coach. Annika has coached hundreds of sellers, providing tailored solutions to new and established brands helping them find long term success online. Having launched her first products in 2017 Annika has gone on to build two global brands of her own and a range of products displayed over multiple categories on Amazon.

She has a thorough understanding of the challenges that can come with a product-based business. Her experience is not only covering online sales and marketing but the full product lifecycle from market research/establishing demand to R&D, sourcing, manufacturing, logistics, warehousing and international IP protection.

Sebastian Hargreaves

Head of Advertising

Sebastian brings a unique combination of skills and perspective to Amazon Ads. In managing millions of dollars of ad spend for household brands, Seb looks at the data in unique ways to identify opportunities and strategies to align with client objectives. 

Sebastian’s focus on moving clients from opinions to decisions, without bias, has driven his passion for Amazon Ads data analytics. Data informs strategy. Strategy is about doing the right thing, not everything.

Sebastian is driving the Sell Global Ads team and staying at the forefront of advertising strategy on Amazon.

Richard Wells

Account Director

Richard comes from a background of over 20 years in business development and marketing in the IT industry. He has worked for a variety of companies in Japan, the US and New Zealand, with a focus on developing and managing sales channels, acquiring strategic customers and sales and marketing planning.

Returning to NZ in 2014, he ventured into the world of e-commerce and Amazon, and has worked with a number of brands selling on Amazon to expand their businesses into the US and Japan.

Being fluent in Japanese and understanding the culture, Richard has incredible perspective and clarity on the steps to launch in Japan.

Richard’s international business journey has made him a strong believer in the ability of today’s technology to open global business opportunities. He enjoys working with companies to help them realise their full potential in these international markets.

Mark Elliott

Account Director

Mark is well versed in the world of Amazon. After having spent 25 years working in Sales, Marketing and Business Coaching within large organisations in the technology sector, he started selling his own products and brand on Amazon in 2016.

As an Account Director at Sell Global Mark looks after many of the larger long-term clients and is an expert at helping brands steadily grow and navigate the ever changing Amazon landscape. Always a step ahead, Mark is known for his foresight, planning and inventory management that have reaped big sales for clients, particularly at a time of slower supply chains.

Aside from being approachable and passionate about working with clients to reach all the potential that exists in on-line marketplaces, Mark is a proud dad of 4 grown kids, a keen traveler, and an expert in turning out pizzas from his backyard wood fired oven.

Viktoriya Skoryk

Account Director

Viktoriya’s area of expertise is in consultancy and strategic business development. Her strong commercial skills come from over 15 years working with and within global businesses in the energy sector, managing key accounts and co-founding an international robotics business.

In 2019 Viktoriya started selling her own products on Amazon US, Australia and Singapore, and prior to Sell Global coached other Amazon sellers to set up and grow their brands.

Viktoriya has a deep understanding of challenges as well as opportunities when it comes to selling on Amazon. She also has a photography and videography background and passion for helping others succeed.

Viktoriya is originally from Ukraine, lived and worked for an extended period in Germany, The Netherlands, United Kingdom, India and Singapore before settling down in Australia with her husband and 2 boys.

Kirsten Bryce

Creative Director

Kirsten is a Senior Graphic Designer with top-level experience in digital, print and product design. Prior to joining the Sell Global team, she worked as Head of Design for world-renowned photographer Anne Geddes.

As the Sell Global Creative Director Kirsten specialises in designing for Amazon to create engaging content that drives conversion.

Getting to know the clients and their products is an important part of the creative process and Kirsten always strives to create inspired visual media that is a true representation of both the products and the people behind them.

Kirsten and her husband also have their own Amazon business in the pet category.

Zyra Mae Garbida

Zyra Mae Garbida

Amazon Advertising Strategist

Zyra is a seasoned Amazon advertising strategist with 5+ years of experience. Known for her detail-oriented approach and quick decision-making, she excels in crafting targeted campaigns that drive sales and maximize ROI. Zyra’s passion for staying ahead of digital marketing trends makes her an invaluable asset to our team and clients alike, constantly seeking innovative strategies to elevate brands in the competitive e-commerce landscape. Outside of work, Zyra cherishes spending time with her family, finding inspiration and joy in their presence.
Zyra Mae Garbida

Suzie Mulvihill

Sales & Marketing Support

Suzie is the glue in the team who ensures the prospect and customer experience is a great one from start to finish.

She has extensive experience in managing projects and she is also driving the sales side of the business making sure we are executing on our plans and generating interest in Sell Global.

Krestine Bona

Operations Coordinator

Krestine brings years of experience working on the Amazon and eBay platforms and has specific expertise in dealing with the complexity of the Amazon platform.

She has a great eye for brand content and listing optimisation, plus on platform SEO. Krestine is an avid learner and is always researching and putting into place the best launch strategies and tactics to help grow sales.

Along with her great organisation and problem solving skills, Krestine is of tremendous support for the team and Sell Global clients.