Hamish and Seb wrap up 2025 with an insight-packed conversation reflecting on the biggest shifts that defined Amazon this year, from their predictions that played out to how AI, AMC, shopper behaviour, and Amazon’s own platform moves changed the way brands win. They dig into the real impact of deal-event strategy, tariff turbulence, the rise of third-party sellers, Amazon’s unexpected Google Shopping switch-off, and why creative quality still separates the brands that scale from the ones that stall. With candid lessons from inside the agency and a look at what’s ahead for 2026, it’s a valuable episode for any brand wanting an edge in the year to come. And if you’re tuning in, we’d love your feedback on the show – share your thoughts here.

Hamish and Seb break down the final numbers from Australia’s Black Friday event now that the attribution window has closed, revealing surprising shifts in traffic, conversions, and where the real sales growth came from. They unpack why ad-driven results outpaced organic performance, how deal tagging and product mix influenced outcomes, and what these trends say about Amazon AU’s rapidly maturing marketplace. A few standout insights including unexpected ROAS behaviour and why higher-priced products won big. This episode could reshape how you approach deal events in 2026, and it’s the kind of insight you’ll want in your toolkit before planning next year’s strategy.

In this episode, Hamish goes solo and draws on over 10 years of Amazon agency experience to unpack the real-world challenges and surprising joys that come with managing brands on a platform as powerful and unpredictable as Amazon. With Seb away, he dives into the realities of dealing with Amazon’s systems, supporting clients through the chaos, juggling team capacity, and navigating the ever-shifting landscape that comes with operating in the world’s biggest marketplace. It’s a candid, insightful look at agency ownership that Amazon operators, vendors, and sellers will instantly relate to.

In this episode of TACOS Tuesday, Hamish and Seb break down the real stages of an Amazon product launch using 12 months of actual data, showing how TACOS, ACOS, and conversion rates naturally shift as a listing matures. They reveal why early numbers can be misleading, when a product typically turns profitable, and the key signs your offer may need a tweak. If you want a clearer, more realistic view of what a successful launch really looks like, this episode is a must-listen.

​Sales down and not sure why? In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves pull back the curtain on the exact process their team uses to diagnose and fix declining Amazon performance. From traffic dips to conversion shifts and pricing trade-offs, they break down how to pinpoint what’s really behind a drop in sales and what data to trust before reacting. You’ll also learn why sometimes the best move is not to panic, how to spot if you’re losing market share, and the surprising metric that reveals if a price increase actually worked. If you want to stop guessing and start uncovering the root causes of sales decline, this episode is essential listening for any Amazon seller looking to protect and grow their results.

This week on TACOS Tuesday, Hamish Conway and Sebastian Hargreaves pull back the curtain on the 2025 Amazon Big Deals event diving into exclusive data from Australia’s top vendor brands. Discover how a seven-day deal window reshaped sales performance, why high-priced products came out on top, and the crucial tactics that turned ad spend into record-breaking returns. They unpack what really moved the needle – from the ROAS and conversion gains that defied expectations to the strategic use of deal badges and inventory planning now setting brands up for a powerful finish to Q4 and the upcoming Black Friday sales window. If you sell on Amazon or want to understand how to turn deal events into lasting organic growth, this episode is packed with real-world insights you won’t find anywhere else. Tune in to learn how smart advertising and data-driven preparation can transform your next big deal event.

In this episode of Tacos Tuesday, Hamish and Sebastian dive into fresh Amazon data that flips common assumptions about video ads on their head. What type of video do shoppers actually click and buy from and why might the answer surprise you?

They unpack real test results that challenge “bigger budget = better performance,” discuss the psychology behind why some videos stop the scroll, and share the key creative principles that make sponsored brand videos convert.  If you’ve ever wondered what really drives video success on Amazon (hint: it’s not what most brands think), this episode will change how you approach your next campaign.

Sell Global is also on the lookout for a new Advertising Director, a senior, client-facing role focused on strategy, growth and driving results for top-performing brands. Are you our next Ads Director Superstar or do you know someone who would be a great fit? Check out the detail here

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the power of Amazon ad creatives and whether video ads really make a difference. They share real performance metrics and insights, revealing how sponsored brand video is driving significantly higher click-through rates. They break down the key elements of high-converting Amazon ad creatives, the impact of video versus static images, and how to maximise ad placements for better results. They also cover common mistakes that can waste ad spend and why now is the best time to leverage video before the competition catches up. Plus, they reveal how brands can gain a massive competitive advantage in markets where video ads are still underutilised like Amazon Australia. If you’re running Amazon Sponsored Ads, this episode will help you stay ahead of the curve.

Want to see how your Amazon Ads stack up? Get your Ad Audit today—visit here to book a call with Seb

With competition heating up and Amazon doubling down on growth, understanding these trends could be the key to scaling your business. If you’re selling on Amazon or thinking about it, this episode is packed with insights you can’t afford to miss.

Want to see how your Amazon Ads stack up? Get your Ad Audit today—visit here to book a call with Seb.

In episode 23 of Tacos Tuesday, Sebastian Hargreaves continues his three-part series diving into the Foundations of Amazon advertising. Building from Episode 22 (Fundamentals: 101 Understanding the Basics of Advertising), Sebastian explores key bidding and targeting strategies, including the “how” and “why” behind fixed bids, dynamic bids, keyword targeting, and more. Learn practical tips for campaign planning, from launching products to managing seasonal peaks, and discover how to calculate bids for optimal performance. Whether you’re new to Amazon ads or looking to refine your approach, this episode provides actionable insights to help your business grow. Tune in to build a rock-solid foundation for your Amazon ads by mastering the essentials of targeting and bidding.

In episode 12 of TACOS Tuesday, Sebastian walks through how he looks at an Amazon Ads Account from when he first gets to look under the hood. There’s 6 key tabs he goes to and by following along on this episode, you’ll be able to do the same for your Amazon Ads account and pick up some fast wins. Whether you’re a seasoned seller or just starting out, Seb’s expert insights will give you a new view of your Amazon Ads account to know if you are on track, or if there is some optimisation work to do.

 P.S. Hamish mentions in the show these events:

???? Amazon Vendor Live Events – in Melbourne on Thursday, 24th Oct, and Sydney on Wednesday 30th Oct, we bring together vendor sellers on Amazon AU – Register here

???? We’re exhibiting at Amazon Ads Summit – in Sydney on Thursday 31 October – Register here

Welcome to episode 8 of TACOS Tuesday where Hamish Conway the Owner & Managing Director takes you behind the scenes of Sell Global, sharing the journey of building an Amazon agency from the ground up. Whether you’re an established Amazon seller or just starting your e-commerce venture, you’ll gain valuable insights into the complexities of the Amazon marketplace, the challenges faced by brand owners, and the strategies that can lead to success. Join Hamish as he dives into the confessions of an Amazon agency owner, offering wisdom gleaned from eight and a half years of experience.

From Auditing hundreds of Amazon Ads accounts, we’ve seen the most common mistakes brands are making with Amazon Ads.

Some of these mistakes may be obvious, but others are less obvious. Either way, it’s costing brands in both lost sales and also in wasted ad spend. In this podcast, Sebastian and Hamish share the 9 most common Amazon Ads mistakes brands make and how you can avoid them. Enjoy the show and as always, follow, review, and share. Thank you.