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TACOS Tuesday Podcast - Amazon Ads Tactics

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Join Sebastian Hargreaves and Hamish Conway from Sell Global, an Amazon Specialist Marketing Agency in Australia, as they share the most up-to-date Amazon Ads insights and tactics to help you profitably grow on Amazon in Australia and the USA. As an Amazon Ads Advanced partner and Australia’s number one ads management agency, you’ll get a new perspective on what is working now, what isn’t, and where Amazon Ads is heading next.

Ep.35 TACOS Tuesday - From Confusion to Clarity: The Amazon Ads Game Plan for Smart Growth

In this episode of Tacos Tuesday, Hamish and Seb bring you the best moments from three standout episodes to help you move from confusion to clarity with your Amazon Ads strategy. They break down the biggest ad mistakes smart brands still make—like poor campaign structure, catalog gaps, and wasted spend—and explain why relying solely on ROAS can actually stunt your growth. You’ll learn how to set smarter, product-level objectives, use the right ad types at the right time, and why brand defense is essential—but just one piece of the puzzle. Whether you’re just getting started or looking to scale, this episode is your playbook for smarter, more strategic Amazon growth.

Ep.34 TACOS Tuesday - Navigating the Impact of Trump's Tariffs

In this episode of TACOS Tuesday, Hamish and Seb dive into the chaotic ripple effects of Trump’s latest tariff changes and what they mean for Amazon sellers. With compounded duties nearing 200%, they share real client examples of how margins are being squeezed and what strategic moves can help sellers stay competitive. From cutting wasteful ad spend and leveraging dayparting, to seizing stock advantages and exploring new markets, this is a tactical guide to surviving and even thriving through economic turbulence. This is a must listen if you’re navigating e-commerce in uncertain times. Access the free Dayparting Tool at ⁠gosellglobal.com/management-for-amazon-ads⁠ to maximise your ad efficiency by identifying your best performing times of day and week.

Ep.33 TACOS Tuesday - Negative Matching - When and How to Use It

In Episode 33 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the crucial topic of negative matching for Amazon ads. They break down common mistakes sellers make, such as blindly negating high ACOS keywords and eliminating low-volume terms that can actually drive profitability. The discussion covers key criteria for effective negative matching, including relevancy, click-to-sale ratios, and cost-per-acquisition thresholds. They also share insights on how often to negative match based on campaign age and spend levels. If you want to maximise ad efficiency and reduce wasted spend, this episode is packed with actionable strategies to refine your approach.

Ep.32 TACOS Tuesday - Amazon Ads Australia Case Study - Fast Wins

In Episode 32 of Tacos Tuesday, hosts Hamish Conway and Sebastian Hargreaves dive into an Amazon Ads Australia case study featuring an in-depth Ads Audit conducted by Sell Global. The audit revealed that the brand had wasted spend making up 42% of its total ad budget without realising it. By restructuring campaigns, refining bid management, and reallocating budget to high-performing products, they dramatically improved profitability while reducing waste. The results speak for themselves – less spend, more sales, and a smarter, more efficient strategy. If you’re running Amazon Ads, this episode is packed with insights to help you maximise your returns.

Download Slides Here

Ep.31 TACOS Tuesday - How to Find and Fix Wasted Ad Spend

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves tackle one of the biggest challenges in Amazon advertising—wasted ad spend. They break down how brands unknowingly waste significant portions of their budget and share proven strategies to reduce inefficiencies and drive better results. They reveal why auto campaigns often lead to the most waste, how negative keyword matching can improve efficiency, and why proper campaign structuring is critical to maximizing ad performance. They also discuss real-world insights from account audits, showing how brands have successfully reduced wasted spend and reallocated budgets for higher returns. If you want to optimise your Amazon Ads and make every dollar count, this episode is a must-listen.

Ep.30 TACOS Tuesday - Amazon Ad Creative Impact on Results

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the power of Amazon ad creatives and whether video ads really make a difference. They share real performance metrics and insights, revealing how sponsored brand video is driving significantly higher click-through rates. They break down the key elements of high-converting Amazon ad creatives, the impact of video versus static images, and how to maximise ad placements for better results. They also cover common mistakes that can waste ad spend and why now is the best time to leverage video before the competition catches up. Plus, they reveal how brands can gain a massive competitive advantage in markets where video ads are still underutilised like Amazon Australia. If you’re running Amazon Sponsored Ads, this episode will help you stay ahead of the curve.

Want to see how your Amazon Ads stack up? Get your Ad Audit today—visit here to book a call with Seb

Ep.29 - TACOS Tuesday - Deep Dive on Amazon AU 2024 Filing Results

Amazon Australia’s 2024 filing results are in, revealing major shifts in the marketplace, and the numbers tell a compelling story. In episode 29, Deep Dive on Amazon AU 2024 Filing Results, Hamish Conway breaks down his key takeaways. What does this mean for brands and sellers? From third-party dominance to Amazon’s aggressive expansion, we unpack the biggest shifts in the marketplace and how you can stay ahead.

With competition heating up and Amazon doubling down on growth, understanding these trends could be the key to scaling your business. If you’re selling on Amazon or thinking about it, this episode is packed with insights you can’t afford to miss.

Download Slides Here

Ep.28 - TACOS Tuesday - The Hidden Growth Formula on Amazon

In Episode 28 of TACOS Tuesday, the best tactics and strategies for Amazon Ads discover the hidden growth formula that could transform your Amazon business. Hamish Conway and Sebastian Hargreaves dive deep into the power of understanding customer lifetime value and how it can give you a competitive edge. They break down the importance of tracking repeat purchases, how to calculate lifetime value, and why brands often make costly mistakes by overreacting to short-term metrics. Learn how top sellers use this data to maximise their advertising investments, improve profitability, and build long-term success on Amazon. Whether you are a third-party seller or a vendor, this episode uncovers game-changing insights to help you make smarter decisions and drive sustainable growth. Sell Global is an Amazon Ads Advanced Partner which means they are in the top 5% for ad spend managed on Amazon Ads in Australia.

Ep.27 - TACOS Tuesday - Cleaning Up on Amazon - Carl Pronti from Combined Group

In this episode of Tacos Tuesday, Hamish Conway sits down with Carl Pronti, Marketing Manager at Combined Group, to dive into the fascinating world of brand-building, e-commerce, and Amazon strategy. Carl shares his journey of bringing viral products like Scrub Daddy and The Pink Stuff to the Australian market and reveals how Combined Group stays ahead by spotting the next big trend. They discuss the challenges of balancing retail partnerships with Amazon’s aggressive pricing, the power of social media in product discovery, and why working with experts can be a game-changer. Plus, Carl shares insider tips on negotiating with Amazon and optimising logistics for maximum efficiency. Whether you’re an Amazon seller, a brand owner, or just curious about what makes a product explode in popularity, this episode is packed with game-changing insights.

Ep.26 - TACOS Tuesday - Look Inside an Amazon Ads Audit

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves break down the essentials of an Amazon Ads audit—what it entails, why it matters, and how it can transform your advertising strategy. They discuss key metrics every brand should track, the importance of distinguishing between branded and unbranded ad spend, and practical ways to reduce wasted spend while maximising ROI. Whether you’re new to Amazon Ads or looking to fine-tune your campaigns, this episode is packed with expert insights to help you scale smarter.

Want to see how your Amazon Ads stack up? Get your Ad Audit today—visit here to book a call with Seb.

Download Slides Here

Ep.25 - TACOS Tuesday - Amazons New to Brand Customers Deep Dive

In Episode 25 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the importance of acquiring new-to-brand customers on Amazon. They discuss the strategies and metrics needed to grow your brand’s market share, lower advertising costs, and create long-term value. Seb breaks down how targeting new customers helps challenger brands stand out and compete, and explains how this strategy can drive stronger brand recognition and accelerate growth in crowded markets. Tune in for insights on leveraging Amazon ads for top-of-the-funnel growth, measuring success with new brand data, balancing new customer acquisition with retaining loyal ones, and optimising your brand’s presence for sustained growth in a competitive marketplace.

Download Slides Here

Ep.24 - TACOS Tuesday - Fundamentals: Metrics that Matter

Episode 24 of TACOS Tuesday, Metrics that Matter, Sebastian Hargreaves dives deep into the fundamentals of advertising metrics. In this final episode of his three-part series on the Foundations of Amazon Advertising, Sebastian breaks down how to measure and optimise key performance indicators like Click-Through Rate (CTR), Cost Per Click (CPC), Conversion Rate (CVR), and Average Order Value (AOV). He explores the factors that influence these metrics, when to focus on improving them, and how to make data-driven adjustments for better ad performance. Tune in for actionable insights on leveraging the right metrics to make smarter advertising decisions and boost your Amazon success.

Download Slides Here

Ep.23 - TACOS Tuesday - Fundamentals: Targeting and Bidding Strategies

In episode 23 of Tacos Tuesday, Sebastian Hargreaves continues his three-part series diving into the Foundations of Amazon advertising. Building from Episode 22 (Fundamentals: 101 Understanding the Basics of Advertising), Sebastian explores key bidding and targeting strategies, including the “how” and “why” behind fixed bids, dynamic bids, keyword targeting, and more. Learn practical tips for campaign planning, from launching products to managing seasonal peaks, and discover how to calculate bids for optimal performance. Whether you’re new to Amazon ads or looking to refine your approach, this episode provides actionable insights to help your business grow. Tune in to build a rock-solid foundation for your Amazon ads by mastering the essentials of targeting and bidding.

Download Slides Here

Ep.22 - TACOS Tuesday - Fundamentals: 101 Understanding the Basics of Advertising

In Episode 22 of Tacos Tuesday, Sebastian Hargreaves kicks off a new series on the “Fundamentals of Amazon Advertising.” Going solo this week, he dives into the basics of Amazon’s advertising ecosystem, explaining how it works, the different ad types (Sponsored Products, Sponsored Brands, and Sponsored Display), and how to measure success with key metrics like clicks, conversion rates, and ACOS. He also shares insights on how to scale ad spend for exponential growth and the importance of understanding the impact of ads on overall sales. Plus, get the scoop on upcoming in-person events in Melbourne and Sydney. This is just the start of Seb’s 3-part series on the Amazon Ads Fundamentals—don’t miss the next episode!

Download Slides Here

Ep.21 - TACOS Tuesday - Predictions for Amazon in 2025

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves reveal their top predictions for Amazon in 2025 and what they mean for your business. From the rise of AI transforming Ad campaigns to the growing power of Prime Video for customer engagement, this conversation is packed with forward-thinking insights. Discover how augmented reality, evolving fulfillment strategies, and Gen Z’s shopping habits will reshape the marketplace and why adapting quickly is key to staying ahead. Don’t miss this episode, packed with actionable strategies to future-proof your success in 2025.

Ep.20 - TACOS Tuesday - Amazon AU Ads 2024 Year in Review

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves reflect on the year in Amazon AU advertising for 2024. You’ll get a look at the trends through the year for Sell Global’s clients in terms of traffic, conversion, AoV’s, click costs and what has been behind those numbers. They also discuss how brands have been interacting with Amazon and Amazon ads as the channel becomes more important in Australia. The impact of new tools that launched through the year like Amazon Marketing Cloud, Amazon Vine, Inspire, and Prime Video’s are discussed. Plus, don’t miss Sebastian’s pro tip for supercharging your Amazon reviews at launch. Tune in to discover insights that can help shape your Amazon success in 2025.

Download Slides Here

Ep.19 - TACOS Tuesday - Black Friday - Amazon AU Black Friday 2 Week Deal - Full Time Show

In episode 19 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive deep into the results of the Amazon Australia Black Friday deal window. They break down the data, analyzing impressions, clicks, conversion rates, and more to uncover key trends from the event. From the surge in the first two days to the impact of the “Black Friday deal badge,” they share actionable insights for sellers looking to optimise their ads and sales strategies during key deal periods. Plus, get hot tips for the remaining shopping window through Christmas, including how to capitalise on delivery speed and advertising spend. Don’t miss out on these expert takeaways that will help you finish the year strong and set up for 2025!

Download Slides Here

Ep.18 - TACOS Tuesday - 7 lessons from 10 Trips to Australia in 2024

In this episode of Tacos Tuesday, Hamish Conway shares key lessons learned from his commitment to traveling to Australia each month in 2024. From winning new business and fostering team culture to the importance of consistency, patience, and managing personal energy, Hamish dives into the insights that have shaped his business and life this year. Whether you’re a brand owner, or business owner, these lessons offer valuable takeaways for scaling your business and navigating growth in 2025. Plus, Hamish previews exciting developments for the new year, including more events and continued innovation in Amazon advertising. Tune in for a practical discussion on success in business and beyond.

Ep.17 - TACOS Tuesday - Amazon Australia Black Friday Half Time Results

In episode 17 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the early trends of Black Friday 2024, breaking down key metrics from Amazon’s two-week deal event. With fresh insights on impressions, click-through rates, cost-per-click, and conversion rates, Seb shares how the data has unfolded so far, validating some of their previous predictions. They also discuss strategic takeaways for brands, including how to adjust your ad spend for maximum impact during peak days like Black Friday and Cyber Monday. Tune in for actionable insights that will help you optimise your Amazon advertising strategy and set yourself up for success in the final stretch of the holiday shopping season.

Access Slides Here

Ep.16 - TACOS Tuesday - Why You Need Single Keyword Campaigns

In Episode 16 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the powerful strategy of single keyword campaigns on Amazon. As the busy Black Friday-Cyber Monday window begins, they explain how this tactic helps advertisers boost sales, control budgets, and optimize placements with precision. Sebastian breaks down the key benefits of using single keyword campaigns and offers actionable tips on how to set them up, choose the right search terms, and adjust bids for maximum impact. Perfect for sellers looking to fine-tune their Amazon ads during a critical time of year.

Ep.15 - TACOS Tuesday - Ad Placement Modifiers - What are They and When to Use Them

In Episode 15 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the often-overlooked world of Amazon ad placement modifiers. They break down how to prioritise your ad placements for maximum impact during key Amazon Flag Pole events like Black Friday and Cyber Monday.From understanding top of search, rest of search, and product page placements, to when and how to use placement modifiers to boost ad results, this episode is packed with insights to help you optimise your Amazon advertising strategy.Whether you’re preparing for peak sales seasons or refining your year-round ad approach, Seb and Hamish offer key tips for driving better results and managing your ad spend effectively.

Ep.14 - TACOS Tuesday - What Amazon Suggests You Do v's Sebastian - The Uber Episode

In Episode 14 of Tacos Tuesday, fresh from an Amazon ads event in Sydney, hop in the Uber with Hamish and Seb as they unpack an Amazon Ads strategy sent to a brand for the November and December period. While the plan on the surface appears logical, when they peel back the layers you can see this plan would certainly benefit Amazon, but the client would be wasting a lot of ad spend. Find out why as you tune into this episode.

Ep.13 - TACOS Tuesday - Q4 Holiday Season Advertising Strategies

Welcome to Tacos Tuesday. Join Hamish Conway and Sell Global’s Head of Advertising, Sebastian Hargreaves, on Episode 13 as they discuss how to both be ready for the peak holiday shopping season and also how to execute when the sales start flowing. With Black Friday and Cyber Monday on the horizon, discover strategies to engage early bird shoppers, effective budgeting strategies, learn about the psychology of buyers, and effectively promote your products. From understanding consumer behaviour to preparing your listings for peak traffic, this episode is packed with expert insights to help you make the most of Q4. Get ready to elevate your Amazon ads and drive sales during the busiest shopping season of the year. Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍 P.S. 👉 We’re exhibiting at Amazon Ads Summit – in Sydney on Thursday 31 October – Register here

Ep.12 - TACOS Tuesday - How to Look Under the Hood of Your Amazon Ads

In episode 12 of TACOS Tuesday, Sebastian walks through how he looks at an Amazon Ads Account from when he first gets to look under the hood. There’s 6 key tabs he goes to and by following along on this episode, you’ll be able to do the same for your Amazon Ads account and pick up some fast wins. Whether you’re a seasoned seller or just starting out, Seb’s expert insights will give you a new view of your Amazon Ads account to know if you are on track, or if there is some optimisation work to do.

P.S. Hamish mentions in the show these events:

👉 Amazon Vendor Live Events – in Melbourne on Thursday, 24th Oct, and Sydney on Wednesday 30th Oct, we bring together vendor sellers on Amazon AU – Register here

👉 We’re exhibiting at Amazon Ads Summit – in Sydney on Thursday 31 October – Register here

Ep.11 - TACOS Tuesday - How to Increase Conversion Rates for Improved Ad Performance

Join Sebastian Hargreaves and Hamish Conway from Sell Global, Australia’s leading Amazon Ads agency, as they share the latest insights and tactics to help you profitably grow on Amazon in Australia and the USA. In Episode 11 of TACOS Tuesday, they tackle the critical topic of increasing conversion rates to enhance your ad performance. Discover four essential buckets—that can transform your conversion rates. With real-world examples and tips, this episode is a must-listen for anyone looking to maximise their success on Amazon. Tune in to learn how small changes can yield significant results!

Ep.10 - TACOS Tuesday - How to Set Your Amazon Ads Objectives

Join Hamish Conway and Sebastian Hargreaves on TACOS Tuesday as the best tactics and strategies for Amazon ads. In episode 10, we tackle the crucial topic of setting the right objectives for your Amazon Ads. Many brands struggle with clarity on their goals, often treating Amazon like other platforms. Join us as we share actionable insights on how smart brands set objectives not only at an account level, but also a product level to drive growth in a controlled way. Plus, don’t miss out on our upcoming events in Australia! Tune in for expert strategies that can transform your Amazon advertising approach and drive profitable growth.

Ep.9 - TACOS Tuesday - Amazon Ads Breakdown - Keyword Harvesting

Join Hamish Conway and Sebastian Hargreaves in episode 9 of TACOS Tuesday as they dive deep into the fundamentals of Amazon ads, focusing on keyword harvesting. Discover what keyword harvesting is, why it matters for optimising your ad campaigns, and how it can significantly improve your sales performance. Sebastian explains the process of moving successful search terms from broad research campaigns to more controlled exact match campaigns, allowing for precise bid management. They discuss the importance of understanding customer search behaviours and how to effectively structure your campaigns for successful keyword harvesting. Listeners will also gain practical tips for setting up research campaigns, adapting strategies for different markets, and knowing when to harvest keywords based on product lifecycle stages. With insights on reducing wasted ad spend and improving overall campaign effectiveness, this episode is packed with actionable advice for sellers looking to enhance their Amazon advertising strategies.

Ep.8 - TACOS Tuesday - Confessions of an Amazon Agency Owner

Welcome to episode 8 of TACOS Tuesday where Hamish Conway the Owner & Managing Director takes you behind the scenes of Sell Global, sharing the journey of building an Amazon agency from the ground up. Whether you’re an established Amazon seller or just starting your e-commerce venture, you’ll gain valuable insights into the complexities of the Amazon marketplace, the challenges faced by brand owners, and the strategies that can lead to success. Join Hamish as he dives into the confessions of an Amazon agency owner, offering wisdom gleaned from eight and a half years of experience.

Ep.7 - How Great Creatives on Amazon Improve Your Ads Performance

In this episode of TACOS Tuesday, Hamish Conway, Sebastian Hargreaves, and special guest Kirsten Bryce, Sell Global’s Creative Director, explore how to enhance your Amazon design creatives to maximise your Amazon Ads effectiveness. Kirsten shares her expertise on how she thinks about the shopper journey and their mindset, to then craft the ideal image stack, A+ and Storefront.
In a competitive environment, you have to firstly stand-out from the crowd, and then when you have the shoppers attention, you’ve got to keep it and drive it towards the buy now button. All this leads to higher on page conversion rates, that can be amplified with Amazon Ads.

Get Access to The Best Free Amazon Creative Content Training and Tools Here

Ep.6 - 5 Amazon PPC Fundamentals Explained, What are They and How to Get them Right

In episode 6 of TACOS Tuesday, Hamish Conway and Sebastian Hargraves dive into the five core fundamentals of Amazon PPC that every seller should know. They cover the essential role of keyword research, explaining how aligning your ads with customer search intent can drive results. Sebastian stresses the importance of selecting relevant keywords and shares how the right tools can simplify this process. They also explore reverse ASIN research, how to analyse competitors, and the power of Amazon’s first-party data. Whether you’re new to PPC or a seasoned pro, this episode offers actionable insights to elevate your ad strategy and boost sales on Amazon.

Ep 5. TACOS Tuesday - How to Use Amazon Ads for a Product Launch

In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves from Sell Global explore the most effective Amazon ad strategies for launching a new product. Whether you’re selling in Australia, the USA, or Europe, learn the four-stage framework that can help you achieve visibility, build organic ranking, and move from launch to profitability. Discover how to set the right expectations, make the most of your advertising budget, and avoid common pitfalls that can derail your product launch on Amazon.

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Ep 4. TACOS Tuesday - 9 Common Questions Brands Ask About Amazon Ads

In Episode 4 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves dive into some of the most common questions about advertising on Amazon. They discuss why advertising is essential for business growth, how much to spend, and what metrics like ROAS and TACOS really mean. The episode also covers strategies for balancing branded and unbranded search terms to maximize market share, and compares Amazon ads to Google and Meta, highlighting the unique advantages of advertising on Amazon’s platform. Whether you’re new to Amazon ads or looking to refine your approach, this episode offers valuable insights.

Ep 3. TACOS Tuesday - What Does A Full Marketing Funnel Look Like

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into Amazon advertising strategies, breaking down the key components of the Amazon marketing funnel. They discuss four essential ad types—sponsored products, sponsored brands, sponsored display, and DSP—and explain how to effectively use each at different stages of the funnel, from awareness to loyalty. Tune in to learn how to optimize your ad spend, generate millions in sales, and stay ahead in the ever-evolving world of Amazon advertising.

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Ep 2. TACOS Tuesday - 9 Easy Mistakes Smart Brands Make with Amazon Ads

From Auditing hundreds of Amazon Ads accounts, we’ve seen the most common mistakes brands are making with Amazon Ads.

Some of these mistakes may be obvious, but others are less obvious. Either way, it’s costing brands in both lost sales and also in wasted ad spend. In this podcast, Sebastian and Hamish share the 9 most common Amazon Ads mistakes brands make and how you can avoid them. Enjoy the show and as always, follow, review, and share. Thank you.

Ep 1. TACOS Tuesday - Amazon Ads Tactics - The Number Metric for Success with Amazon Ads

In this first episode of TACOS Tuesday, presented by Hamish Conway and Sebastian Hargreaves from Sell Global, you’ll learn the most important metric for scaling your sales on Amazon. Most companies get this wrong and focus on other metrics that stifle their growth, usually unintentionally. Sell Global is an Amazon Ads Advanced Partner that generates millions in monthly ad sales. Enjoy 🙂