In this video, Hamish Conway discusses the crucial reasons why marketplaces are vital for consumer brands in Australia. With millions of monthly visits and key factors like trust, price comparisons, shipping options, payment choices, reviews, and an easy shopping experience, marketplaces offer immense opportunities for sales growth. The key takeaway is to ensure your brand presence on marketplaces is strong to reach potential customers effectively.

Chapters:
0:00 – Importance of Marketplaces
0:55 – Six Reasons Consumers Love Marketplaces
2:08 – Easy Shopping Experience
3:21 – Selling Where Shoppers Are Buying