You’ve likely personally witnessed the growth of online sales in 2020. It is like Covid-19 has fast forwarded the growth of consumers online shopping behaviour by 3-4 years. What you may not be aware of, is how many brands are using marketplaces like Amazon to boost their product sales. There’s two main reason smart brands are selling on marketplaces; 1. Marketplaces complement, not cannibalise their own website sales. Marketplaces are like a ‘lead generation channel’ for your brand. 2. To reach new audiences in export markets is far easier when leveraging a marketplace and utilising their fulfilment services – like Amazon’s FBA (Fulfilled by Amazon). As you look for ways to expand sales, marketplaces like Amazon are a key part of the ecommerce ecosystem to consider.
Why Amazon, and Why Now?
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2020 has been another big year on Amazon with multiple changes and opportunities for growth on the platform. It’s a perfect time to reflect on the State of the Amazon Nation in 2020 and make predictions for 2021. Amazon is constantly evolving and if you want to be in the top 3% of sellers, it’s wise to tap into the experts who live and breathe Amazon every day.You’ll get the ‘critical few’ lessons and opportunities from some very smart people | Sell Global
Whether you are looking to export to the USA, UK, Europe, Japan and soon to be Australia, you’ll understand the way to view Amazon in the context of your ecommerce strategy and how it will enhance not hinder your overall sales. Learn about why Amazon is not to be feared but rather embraced.