Hamish Conway delves into the importance of adopting a marketplace omnichannel approach for consumer brands in Australia. By expanding your online ecosystem to include various platforms and marketplaces, you can significantly enhance brand visibility and drive new customer acquisition.

Hamish discusses the strategic significance of leveraging marketplaces alongside your online presence to amplify brand awareness and customer engagement. Take a deep dive into the potential of marketplace strategies and how they can complement your existing online ecosystem for exponential growth.

Chapters:
0:00 – Introduction to Marketplace Omnichannel Strategy
1:00 – Importance of Marketplaces for Brand Visibility
2:07 – Brand Building Opportunities
2:51 – Lead Generation and Advertising Benefits