Advances in Amazon Advertising
What Has Changed? | What Is Working Now? | What Is Next
A key pillar of success on Amazon is using and making the most of the Amazon Advertising portal. The challenge is it’s constantly changing. Every quarter there’s adjustments or new features as Amazon invests billions into making their offering irresistible to brand advertisers. Keeping up is hard, unless you are in the portal every day and getting perspective across multiple accounts. With the peak shopping Q4 looming, being prepared now to maximise sales in this window is critical.