Join Sebastian our Head of Advertising as he walks you through the three key phases of a successful Amazon product launch: launch, growth, and profitability. He explains how the timeline varies based on niche competitiveness and outlines essential goals, metrics, and activities for each phase.

Launch Phase: Focus on indexing, driving clicks, and gathering data. Leverage Amazon’s initial boost to maximize impressions and collect reviews.
Growth Phase: Aim for strategic keyword rankings and gather more reviews. Start optimizing ads and refining targeting based on initial data.
Profitability Phase: Concentrate on longer tail keywords, optimize spend, and transition to a profitability-focused strategy. Adjust ads and listings to maintain rankings and increase conversion rates.

Sebastian emphasizes the importance of continual adjustment and optimization to ensure a successful launch. If you have any questions please reach out to hello@gosellglobal.com.