Amazon Vendor Mastermind Meetup
Melbourne
Sell Global Amazon Vendor Mastermind Meetup
Melbourne
Venue – Work Club Olderfleet – Lower Ground Floor, 477 Collins Street, Melbourne
Date : Thursday, 1st May 2025
Time : 4pm to 6pm
Amazon Ad Revenue Increased by 58% to $242 million in 2024
This is a serious indication that competition on the Amazon AU platform for ‘Advertising Real Estate’ is heating up.
You may be noticing click costs increasing, or your advertising performance isn’t where you’d expect it to be.
In 2025, you will have to bring increased attention to your advertising strategy and investment.
Because Sell Global is an Amazon Ads Advanced Partner, we have a unique perspective given the volume of ad spend we manage.
Our Head of Advertising, Sebastian Hargreaves, who is responsible for investing millions of dollars in ad spend and generating tens of millions in ad sales, will share his expertise.
At this mastermind we will dig into the detail on;
- The 5 Big Mistakes brands are making with Amazon Ads in AU.
- How to move beyond branded search and grow sales from category search.
- Why targeting key competitor products is a smart move.
- When to retarget previous shoppers.
- What does good and poor ad structure look like?
- How much should you be investing in Amazon Ads?
This session will only take up 30 – 40 minutes leaving plenty of time for discussion.
Here’s the flow of the event
4pm to 6pm
- Introductions – who’s in the room, purpose and intent of the group.
- 30 minute session on Amazon Advertising in 2025.
- Hot Seats 30-40 mins: What’s a key challenge you’re facing with Amazon, and what help do you want. Get collective input from others in the group who have had this situation and what they did.
- General networking for 30 minutes, or more, if everyone is having fun (Based on the last Sydney event, allow for a bit more than 30 minutes).
- Catering and beverages are provided.
- We run this event each alternate month in Sydney and Melbourne.
We like to keep these groups small because the conversations are better.
Therefore, if you are interested, register your place now.
There’s a limit of two people per company.
By being part of this group through the year, here’s what you can expect.
- Increase control of the Amazon channel.
- How to grow sales profitably.
- Find solutions to the frustrating aspects of Amazon, or at least get a new angle to take.
- Learn about best in class brand content, Amazon Ads, the right metrics to pay attention to, negotiating with Amazon, what’s coming down the pipeline and more.
- Make new connections with people in a similar role to you from global brands.
- You’ll win in your role, by winning on Amazon.
Your Investment
There is no cost to attending the event, your investment is the time to get to and be present at the event.
Why are we leading this initiative?
We are doing this because we know there’s power in numbers and we want to do our bit to add value to our clients and the Amazon vendor community.
As an Amazon specialist agency, we have a unique perspective because of all the different brands we represent. We know what’s working, what’s difficult, and we have a network of people in all areas of Amazon who can help if we can’t.
In addition, because we work with brands on the Amazon USA channel, we know how to apply the new features and where Amazon Australia is headed.
Here's what people had to say about the Sydney event;
“If you are a Vendor with Amazon, I can’t recommend Sell Global’s Vendor Mastermind Meetup enough. In a world where everything with Amazon seems complex and challenging, this meetup allows you to learn from business that are already succeeding on Amazon, while giving you a forum to discuss any pain points or issues you may have .”
“It was such a great idea to get all of us in similar positions (when it comes to all things AMZ) to share our experiences.”
As an old retailer, I saw AMZ initially as a threat to the status quo. As a distributor wholesaler, I now see AMZ as a platform for opportunity. A disruptor yes, but not a threat to S&H – an enabler, if we do it right. BUT, it is so important that all of US (ie brand owners) stick together and make AMZ work for us, and not vice versa.
Old retail, whether we like it or not, is changing (and even disappearing in certain segments). We need to keep selling our products and have to find alternative routes to the consumer – AMZ is an important part of the ‘new world’. “
“It was a great session, and it was great to be in a room with others experiencing the same issues as I am and to hear their feedback on overcoming the challenges.”
It would be great to attend the next event, so please once the dates are confirmed let me know.”
