In this video, Hamish Conway Director at Sell Global discusses the critical role of content in boosting Amazon sales. He breaks down the formula for increasing sales through three key metrics: traffic, conversion rate, and average dollar sale. By demonstrating how small improvements in these areas—like optimizing product images and enhancing product listings—can lead to significant revenue growth, Hamish provides actionable insights for Amazon sellers. He explains how focusing on these elements and making targeted enhancements can result in substantial sales increases, using practical examples and clear mathematical projections. Whether you manage many SKUs or just a few, this video offers valuable strategies to help you optimize your Amazon content and drive more sales.