Get Objective Perspective & Experience to Build Your Winning Amazon Strategy
Whether you are an existing vendor or seller in Australia, or considering your Amazon channel strategy here or overseas, it makes sense to get an objective perspective from experts who know the channel.
Amazon is the fastest growing retail channel in Australia and cannot be ignored. However, you have to make Amazon work for you.
The playing field has changed significantly since many vendors started selling to Amazon from its inception in 2017. It’s time to get control of the channel and develop a clear strategy to help you capitalise on the opportunity.
Making the best decisions requires clear data on what is actually happening with your account, benchmarking performance against the competition, and discovering the unknowns to help you get clarity on the best path forward.
You get access to experts on the Amazon channel with unique experience and perspectives on what is working in your category and in other categories and countries. With decades of experience to draw on, we can help you build long term profitable growth on the Amazon Channel.
Amazon Performance Review and Growth Strategy
The ideal starting point for any Amazon vendor is to review your current performance and build the right strategy for success.
- Amazon Vendor Fee Recovery Audit – Recover fees you’ve been overcharged with a 5 year look back window, identify chargeback issues to mitigate, and get the information you need to know your true costs on Amazon.
- Amazon Ads Audit – Discover your wasted ad spend, portfolio spend imbalance, and missed targeting opportunities to be able to scale effectively.
- Amazon Vendor Analytics – Get fast and clear data looking back 2 years to give you brand level performance, aggregated performance, and SKU level data to help you know where to focus attention.
- Brand and Product Content – Full analysis of your brand storefront, A+ content, and product listings to identify SEO and conversion opportunities.
- Clear Strategy and Action Plan – With objective data, new knowledge, and expert input, you get a clear strategy and action plan to execute that will deliver your desired results.
Find out what is possible for your brand on Amazon.
Amazon 3P Seller Performance Review and Strategy
Whether you are selling on Amazon in Australia, the USA, the UK, or other countries, you’ll get a new perspective on where you are now and what is required to go to the next level on Amazon.
- Amazon Fee Recovery – Recoup money Amazon owes you for lost and damaged units and lost inbound shipments. 1-2% of sales is the average.
- Amazon Ads Audit – Discover your wasted ad spend, portfolio spend imbalance, and missed targeting opportunities to be able to scale effectively.
- Brand, Product Content and Offer Review – Full analysis of your brand storefront, A+ content, and product listings to identify SEO and conversion opportunities. Plus, review how your offers stack up against the competition and what changes to test.
- Amazon Analytics and Dashboard – Get fast and clear data looking back 2 years to give you brand level performance, aggregated performance, and SKU level data to help you know where to focus attention.
- Competitor Review – Benchmark against direct competitors to identify opportunities for gaining market share and positioning your brand for long term success.
- New SKU or Country Opportunity Considerations – Assess the opportunity and risks for new SKU ranges, or for entering new countries.
If you are considering starting on the Amazon channel in Australia, or around the world, it pays to make sure you start off the right way.
Context and Objectives
Clarifying your objectives and which countries, products make sense to assess.
Competition and Demand
What is the size and value of the competitive set and how can you best compete?
Commercials
What can you charge, what are the costs and does does Amazon make sense commercially given your products and objectives?
Compliance
Will your products be compliant for the market and if not, what is required?
