Over the last two years, Amazon has grown marketplace sales by 𝟳𝟳% to $𝟭.𝟱𝟲𝟴 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 in 2023.

 

It is now a meaningful channel for many brands, and it will become increasingly important.

 

Unfortunately, so many brands still 𝘵𝘳𝘦𝘢𝘵 𝘵𝘩𝘦𝘮 𝘭𝘪𝘬𝘦 𝘢𝘯𝘺 𝘰𝘵𝘩𝘦𝘳 𝘳𝘦𝘵𝘢𝘪𝘭𝘦𝘳, and in doing so, they leave serious money on the table.

 

Amazon needs to be viewed as a 𝗛𝗬𝗕𝗥𝗜𝗗, R͟e͟t͟a͟i͟l͟ ͟a͟n͟d͟ ͟D͟2͟C͟ ͟a͟p͟p͟r͟o͟a͟c͟h͟.

 

They are a retailer, but much like your own D2C efforts, you can exert a lot of 𝗖𝗢𝗡𝗧𝗥𝗢𝗟 on Amazon to drive traffic, increase conversion rates, and encourage repeat business through retargeting and subscriptions.

 

Other retailers simply don’t provide the option. You take what you are given.

 

𝗛𝗲𝗿𝗲 𝗔𝗿𝗲 𝗧𝗵𝗲 𝟰 𝗠𝗮𝗶𝗻 𝗪𝗮𝘆𝘀 𝗕𝗿𝗮𝗻𝗱𝘀 𝗖𝗮𝗻 𝗘𝘅𝗲𝗿𝘁 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 𝗢𝘃𝗲𝗿 𝗧𝗵𝗲𝗶𝗿 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗼𝗻 𝗔𝗺𝗮𝘇𝗼𝗻.

 

1. 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲 – Compared to any other online marketplace, Amazon provides the most extensive options for displaying your brand in a consistent and compelling way. Brands that make the investment in a quality brand presence, stand out over the competition and get more traffic and better conversion rates.

 

2. 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 – Amazon can be ‘busy’ with all the options for shoppers, but by properly using a storefront and A+ content, you can create a great user experience that keeps attention on your brand, and presents the right (your) solution for the shopper.

 

3. 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗶𝘀𝘁𝗶𝗻𝗴𝘀 – Utilising all the image spaces, videos, and clear bullet points – communicating functional and emotional benefits, A+ content for upselling, cross-selling, and making them mobile-friendly—will increase conversion rates and sales. By the way, make adjustments to test and measure what works best, not just ‘set and forget’.

 

4. 𝗔𝗺𝗮𝘇𝗼𝗻 𝗔𝗱𝘀 𝗢𝗽𝘁𝗶𝗼𝗻𝘀 – The most underutilised opportunity for driving sales on the Amazon platform in Amazon Ads. Build brand awareness, win NTB customers, retarget to increase LTV, use video advertising, target competing brands, see clear attribution, control bids, and optimise budgets to maximise results.

 

When brands realise the 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 they have on Amazon, and maximise the options, they get better results. They then put themselves in a stronger position to negotiate with Amazon.

 

This doesn’t just happen, it takes effort, much like any D2C strategy, but when most of the competition is complacent, the upside is significant.

 

What insights have you gained from your experience selling on Amazon compared to other retailers? We’d love to hear from you! Drop us a line at hello@gosellglobal.com.