Although proactive feedback management is permitted by Amazon, there are a few important rules that sellers need to follow.
Don’t incentivise
“You can request feedback from a buyer, however, you cannot pay or offer any incentive to a buyer for either providing or removing feedback.” It doesn’t get more black and white than that. Any attempt to manipulate feedback is prohibited, and that certainly includes incentives.
Never pressure buyers
It goes without saying, but sellers should never pressure buyers to provide, modify, or remove feedback on Amazon. Pressuring buyers is an obvious violation of Amazon policy. It also goes against common courtesy. If buyers want to rate their interaction with you, they’ll freely choose to do so without coercion.
Don’t be promotional or deceptive
Although requesting feedback may be considered part of completing an order, merchants should not try to game the system. Linking to third-party websites, linking to your Amazon storefront or detail pages and including any marketing messaging or promotions is off limits
Ask Once
Amazon permits feedback solicitation, but sellers should only make one ask per order. Asking more than once per order is explicitly prohibited by Amazon for improving your feedback rating. Note that the request should only occur after the buyer has received your shipment.
Respect the opt-out requests
Buyers are allowed to opt-out of unsolicited messages from third-party Amazon sellers. This includes seller-initiated feedback requests. Most buyers have not opted out, but it’s important to respect the wishes of those who have.
Regularly review Amazons guidelines
Smart sellers realize that Amazon policies occasionally change and evolve. Amazon sellers have an obligation to regularly review guidelines in the context of their business practices
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If you would like to find out more about gaining positive feedback on Amazon and still remaining compliant then contact us here at Sell Global
