In Episode 22 of Tacos Tuesday, Sebastian Hargreaves kicks off a new series on the “Fundamentals of Amazon Advertising.” Going solo this week, he dives into the basics of Amazon’s advertising ecosystem, explaining how it works, the different ad types (Sponsored Products, Sponsored Brands, and Sponsored Display), and how to measure success with key metrics like clicks, conversion rates, and ACOS. He also shares insights on how to scale ad spend for exponential growth and the importance of understanding the impact of ads on overall sales. Plus, get the scoop on upcoming in-person events in Melbourne and Sydney. This is just the start of Seb’s 3-part series on the Amazon Ads Fundamentals—don’t miss the next episode!

In episode 23 of Tacos Tuesday, Sebastian Hargreaves continues his three-part series diving into the Foundations of Amazon advertising. Building from Episode 22 (Fundamentals: 101 Understanding the Basics of Advertising), Sebastian explores key bidding and targeting strategies, including the “how” and “why” behind fixed bids, dynamic bids, keyword targeting, and more. Learn practical tips for campaign planning, from launching products to managing seasonal peaks, and discover how to calculate bids for optimal performance. Whether you’re new to Amazon ads or looking to refine your approach, this episode provides actionable insights to help your business grow. Tune in to build a rock-solid foundation for your Amazon ads by mastering the essentials of targeting and bidding.