You’ve likely personally witnessed the growth of online sales in 2020. It is like Covid-19 has fast forwarded the growth of consumers online shopping behaviour by 3-4 years. What you may not be aware of, is how many brands are using marketplaces like Amazon to boost their product sales. There’s two main reason smart brands are selling on marketplaces; 1. Marketplaces complement, not cannibalise their own website sales. Marketplaces are like a ‘lead generation channel’ for your brand. 2. To reach new audiences in export markets is far easier when leveraging a marketplace and utilising their fulfilment services – like Amazon’s FBA (Fulfilled by Amazon). As you look for ways to expand sales, marketplaces like Amazon are a key part of the ecommerce ecosystem to consider.